Skip to main content

Table 2 Components of the AMFm communication campaigns generally included across all settings

From: Communicating the AMFm message: exploring the effect of communication and training interventions on private for-profit provider awareness and knowledge related to a multi-country anti-malarial subsidy intervention

AMFm supporting interventions for communications
National launch;
Mass media communication through TV and radio (principally advertisements, with some TV and radio talk shows);
Outdoor media (billboards);
‘Small media’ (posters);
Interpersonal media (community meetings and road shows)
Commercial promotion of co-paid ACT
‘Small’ media provided by importers and wholesalers of co-paid ACT (e.g. branded posters and banners displayed within outlets)