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SHOKA
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An axe
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IPTi will chop down malaria as an axe does for trees
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Could be perceived as a harmful tool
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MKIWA
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None
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Mpango wa Kinga ya Watoto i.e. a strategy for protecting children
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MKIWA in Swahili language also stands for an orphan or hopeless person
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LENGA
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Target/shoot/aim at
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IPTi targets malaria, anaemia and other child problems
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There is no direct malaria-EPI and child link
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OKOA
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Save
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To convince the mothers that this strategy saves lives
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No direct malaria-EPI and child link
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SHAMIRI
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Flourish
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Children will grow well and happily without diseases
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No direct malaria-EPI link
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MWAMBA
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A rock
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IPTi sounds like a rock where children can hide from malaria
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No direct malaria-EPI link
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NGUZO
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A pillar
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If a child leans on this strategy he/she will not fall down because of malaria and anaemia.
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No direct malaria-EPI link
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MKINGE
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Protect him/her
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Brand name MKINGE draws from the word kinga that mothers often use for vaccines.
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When part of the phrase "MKINGE mtoto wako dhidi ya malaria" (prevent your child from malaria), MKINGE gives a positive image for IPTi linked to both malaria prevention and routine vaccinations
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