Explanatory variablea | Outcome 1: any exposure | Outcome 2: recall two or more messages | ||||
---|---|---|---|---|---|---|
OR | 95Â % CI | p value | OR | 95Â % CI | p value | |
Net ownership | Â | Â | Â | Â | Â | Â |
 No net | 1.00 | – | – | 1.00 | – | – |
 Net but not from campaign | 2.20 | 1.4, 3.5 | 0.001 | 2.12 | 1.2, 3.8 | 0.012 |
 Campaign net | 18.02 | 14.5, 22.4 | <0.0001 | 9.62 | 7.6, 12.1 | <0.0001 |
Time since campaign | Â | Â | Â | Â | Â | Â |
 0–3 months | 1.00 | – | – | 1.00 | – | – |
 3–6 months | 2.54 | 1.2, 5.4 | 0.015 | 4.87 | 2.0, 11.7 | <0.0001 |
 6–9 months | 3.82 | 1.4, 10.7 | 0.11 | 6.89 | 2.3, 20.4 | 0.001 |
 9–16 months | 4.73 | 1.8, 12.5 | 0.002 | 9.05 | 3.2, 26.0 | <0.0001 |
Wealth quintiles | Â | Â | Â | Â | Â | Â |
 Poorest | 1.00 | – | – | 1.00 | – | – |
 Second | 0.90 | 0.7, 1.2 | 0.42 | 0.87 | 0.7, 1.1 | 0.17 |
 Third | 0.83 | 0.6, 1.1 | 0.23 | 0.81 | 0.6, 1.0 | 0.10 |
 Fourth | 1.21 | 0.9, 1.6 | 0.20 | 1.12 | 0.9, 1.4 | 0.37 |
 Wealthiest | 1.13 | 0.8, 1.5 | 0.04 | 1.10 | 0.8, 1.4 | 0.47 |
Education of head | Â | Â | Â | Â | Â | Â |
 Non-literate | 1.00 | – | – | 1.00 | – | – |
 Primary | 1.02 | 0.8, 1.3 | 0.88 | 1.00 | 0.8, 1.2 | 0.98 |
 Secondary | 1.23 | 0.9, 1.6 | 0.10 | 1.34 | 0.9, 1.4 | 0.27 |
 Tertiary and higher | 1.18 | 0.9, 1.6 | 0.27 | 1.11 | 0.8, 1.5 | 0.48 |
Age of head in years | Â | Â | Â | Â | Â | Â |
 19–29 | 1.00 | – | – | 1.00 | – | – |
 30–59 | 1.15 | 0.8, 1.5 | 0.30 | 1.19 | 0.9, 1.6 | 0.23 |
 60+ | 1.29 | 0.9, 1.8 | 0.12 | 1.29 | 0.9, 1.7 | 0.092 |
HH with 3 or less people and no children | 0.69 | 0.6, 0.8 | <0.0001 | 0.69 | 0.6, 0.8 | <0.0001 |
HH head is female | 1.20 | 0.9, 1.5 | 0.075 | 1.14 | 0.9, 1.4 | 0.18 |
HH has radio | 1.37 | 1.0, 1.8 | 0.022 | 1.14 | 0.9, 1.4 | 0.18 |
Urban versus rural | 0.98 | 0.7, 1.3 | 0.85 | 0.93 | 0.7, 1.1 | 0.44 |
North versus south | 0.76 | 0.5, 1.2 | 0.20 | 1.34 | 0.9, 2.0 | 0.14 |