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Table 2 Multi-variable logistic regression of exposure to information and message recall

From: The impact of behaviour change communication on the use of insecticide treated nets: a secondary analysis of ten post-campaign surveys from Nigeria

Explanatory variablea

Outcome 1: any exposure

Outcome 2: recall two or more messages

OR

95 % CI

p value

OR

95 % CI

p value

Net ownership

      

 No net

1.00

–

–

1.00

–

–

 Net but not from campaign

2.20

1.4, 3.5

0.001

2.12

1.2, 3.8

0.012

 Campaign net

18.02

14.5, 22.4

<0.0001

9.62

7.6, 12.1

<0.0001

Time since campaign

      

 0–3 months

1.00

–

–

1.00

–

–

 3–6 months

2.54

1.2, 5.4

0.015

4.87

2.0, 11.7

<0.0001

 6–9 months

3.82

1.4, 10.7

0.11

6.89

2.3, 20.4

0.001

 9–16 months

4.73

1.8, 12.5

0.002

9.05

3.2, 26.0

<0.0001

Wealth quintiles

      

 Poorest

1.00

–

–

1.00

–

–

 Second

0.90

0.7, 1.2

0.42

0.87

0.7, 1.1

0.17

 Third

0.83

0.6, 1.1

0.23

0.81

0.6, 1.0

0.10

 Fourth

1.21

0.9, 1.6

0.20

1.12

0.9, 1.4

0.37

 Wealthiest

1.13

0.8, 1.5

0.04

1.10

0.8, 1.4

0.47

Education of head

      

 Non-literate

1.00

–

–

1.00

–

–

 Primary

1.02

0.8, 1.3

0.88

1.00

0.8, 1.2

0.98

 Secondary

1.23

0.9, 1.6

0.10

1.34

0.9, 1.4

0.27

 Tertiary and higher

1.18

0.9, 1.6

0.27

1.11

0.8, 1.5

0.48

Age of head in years

      

 19–29

1.00

–

–

1.00

–

–

 30–59

1.15

0.8, 1.5

0.30

1.19

0.9, 1.6

0.23

 60+

1.29

0.9, 1.8

0.12

1.29

0.9, 1.7

0.092

HH with 3 or less people and no children

0.69

0.6, 0.8

<0.0001

0.69

0.6, 0.8

<0.0001

HH head is female

1.20

0.9, 1.5

0.075

1.14

0.9, 1.4

0.18

HH has radio

1.37

1.0, 1.8

0.022

1.14

0.9, 1.4

0.18

Urban versus rural

0.98

0.7, 1.3

0.85

0.93

0.7, 1.1

0.44

North versus south

0.76

0.5, 1.2

0.20

1.34

0.9, 2.0

0.14

  1. aThe variables year and season of survey were included in models to adjust for timing