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Table 6 Summary of bed net and malaria ideation questions (total n = 796)

From: Demand and willingness-to-pay for bed nets in Tanzania: results from a choice experiment

Category (variable name), questions, and summary Response, percent (n)
Social norm of net use (Socnorm) Hardly any Less than half More than half Most All Do not know
 “Generally, in how many households in your community do people sleep under a bed net?” 11.1 (88) 11.6 (92) 8.5 (68) 42.7 (340) 17.6 (140) 8.5 (68)
Perceived severity of malaria Strongly disagree Somewhat disagree Somewhat agree Strongly agree   Uncertain/did not answer
 “I don’t worry about malaria because it can be easily treated” 24.0 (191) 12.3 (98) 14.2 (113) 49.2 (392)   0.3 (2)
 “My children are so healthy that they would be able to recover from a case of malaria” 28.4 (226) 8.0 (64) 14.2 (113) 49.0 (390)   0.4 (3)
 “Only weak children can die from malaria” 53.8 (428) 9.4 (75) 7.3 (58) 29.1 (232)   0.4 (3)
 “When my child has a fever, I almost always worry that it might be malaria” 7.9 (63) 3.0 (24) 12.8 (102) 76.0 (605)   0.3 (2)
Ideation summary Percent high (somewhat/strongly agree) = 40.5
Perceived susceptibility to malaria (Suscept) Strongly disagree Somewhat disagree Somewhat agree Strongly agree   Uncertain/did not answer
 “During the rainy season, I worry almost every day that someone in my family will get malaria” 9.5 (76) 4.6 (37) 14.3 (114) 71.2 (567)   0.3 (2)
 “People only get malaria when there are lots of mosquitoes” 9.5 (78) 4.3 (34) 7.2 (57) 78.6 (626)   0.1 (1)
 “Nearly every year, someone in this community gets a serious case of malaria” 10.4 (83) 4.0 (32) 12.1 (96) 73.0 (581)   0.5 (4)
 “I cannot remember the last time someone I know became sick with malaria” 52.3 (416) 7.0 (56) 9.7 (77) 30.8 (245)   0.3 (2)
 “I know people who have become dangerously sick with malaria” 13.8 (110) 4.0 (32) 11.2 (89) 70.9 (564)   0.1 (1)
 “When my child has a fever, I almost always worry that it might be malaria” 7.9 (63) 3.0 (24) 12.8 (102) 76.0 (605)   0.3 (2)
Ideation summary Percent high (somewhat/strongly agree) = 80.9
Perceived ability to obtain enough nets (Obtain) Definitely could not Probably could not Probably could Definitely could   Uncertain/did not answer
 “Obtain enough bed nets for all your children” 17.5 (139) 4.4 (35) 13.3 (106) 64.8 (516)   0.0 (0)
Know where to buy a net Definitely could not Probably could not Probably could Definitely could   Uncertain/did not answer
 “Find a net seller nearby if I wanted to purchase one” 11.7 (93) 3.1 (25) 10.7 (85) 74.5 (593)   0.0 (0)
Price efficacy of nets Strongly disagree Somewhat disagree Somewhat agree Strongly agree   Uncertain/did not answer
 “More expensive bed nets are more effective than less expensive or free bed nets” 42.2 (336) 8.2 (65) 6.5 (52) 28.6 (307)   4.5 (36)
Exposure to malaria messaging Yes No     Missing/did not answer
 “In the past 6 months, have you seen or heard any messages about malaria [on TV or radio]?” 76.1 (606) 23.9 (190)     0.0 (0)