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Table 2 Message exposure characteristics of caregivers with a febrile child under five

From: Correlates of social behavior change communication on care-seeking behaviors for children with fever: an analysis of malaria household survey data from Liberia

  % (n)
Did not hear or see malaria prevention or treatment message nor “Healthy Baby, Happy Mother” 11.2 (68)
Heard or saw malaria prevention or treatment message in past year,a but not “Healthy Baby, Happy Mother” 12.2 (74)
Heard or saw the phrase “Healthy Baby, Happy Mother” in past 6 monthsb but not a malaria prevention or treatment message 5.1 (31)
Heard or saw both “Healthy Baby, Happy Mother” and a malaria prevention or treatment message 71.5 (434)
Sources of exposure among exposed caregiversb
 Radio 59.4 (276)
 Television 0.22 (1)
 Poster 26.2 (122)
 Community event 14.2 (66)
 Healthcare worker 57.8 (269)
 Neighbor, friend or family member 18.9 (88)
Campaign messages recall among exposed caregiversb
 Detect fever early 15.3 (72)
 Seek prompt treatment for fever 33.1 (154)
 Take the full dose of treatment for malaria 60.0 (279)
 Give child a sponge bath before seeking care 28.0 (130)
  1. Baby, Happy Mother” in the past 6 months
  2. aN = 607, all caregivers with a febrile child
  3. bN = 465, caregivers with a febrile child who were exposed to “Healthy