Table 1 Characteristics of study respondents according to place of residence n = 3422. MMIS 2017
| Â | Total sample | Urban | Rural | P-value |
|---|---|---|---|---|
n (%) | n (%) | n (%) | ||
Age of the respondents | 0.0003 | |||
 15–19 | 703 (20.5) | 315 (44.8) | 388 (59.2) |  |
 20–24 | 694 (20.3) | 340 (49.0) | 354 (51.0) |  |
 25–29 | 590 (17.2) | 284 (48.1) | 306 (51.9) |  |
 30–34 | 575 (16.8) | 293 (51.0) | 282 (49.0) |  |
 35–39 | 436 (12.7) | 212 (48.6) | 224 (51.4) |  |
 40–49 | 424 (12.3) | 158 (37.3) | 266 (62.7) |  |
Highest educational level | <.0001 | |||
 No formal education | 252 (7.4) | 52 (20.6) | 200 (79.4) |  |
 Primary | 1847 (54.0) | 609 (33.0) | 1238 (67.0) |  |
 Secondary and above | 1323 (38.6) | 941 (71.1) | 382 (28.9) |  |
Household has radio | <.0001 | |||
 No | 1805 (52.8) | 564 (31.3) | 1241 (68.7) |  |
 Yes | 1617 (47.2) | 1038 (64.2) | 579 (35.8) |  |
Household has television | <.0001 | |||
 No | 2442 (71.4) | 768 (31.5) | 1674 (68.5) |  |
 Yes | 980 (28.6) | 834 (85.1) | 146 (14.9) |  |
Sex of household head | Â | Â | Â | 0.0367 |
 Male | 2514 (73.5) | 1150 (45.7) | 1364 (54.3) |  |
 Female | 908 (26.5) | 452 (49.8) | 456 (50.2) |  |
Wealth index | <.0001 | |||
 Poorest/Poorer/Middle | 1169 (34.2) | 42 (3.6) | 1127 (96.4) |  |
 Richer | 627 (18.3) | 187 (29.8) | 440 (70.2) |  |
 Richest | 1626 (47.5) | 1373 (84.4) | 253 (15.6) |  |
Seen/heard malaria message | 0.0003 | |||
 No | 2200 (64.3) | 979 (44.50) | 1221 (55.50) |  |
 Yes | 1222 (35.7) | 623 (50.98) | 599 (49.02) |  |
Ethnicity | <.0001 | |||
 Chewa | 977 (28.5) | 426 (43.6) | 551 (56.4) |  |
 Tumbuka | 751 (22.0) | 347 (46.2) | 404 (53.8) |  |
 Lomwe | 462 (13.5) | 218 (47.2) | 244 (52.8) |  |
 Yao | 358 (10.5) | 152 (42.5) | 206 (57.5) |  |
 Ngoni | 392 (11.5) | 227 (57.9) | 165 (42.1) |  |
 Other | 482 (14.0) | 232 (48.4) | 250 (51.6) |  |
Region | 0.5540 | |||
 Northern | 1176 (34.2) | 544 (46.3) | 632 (53.7) |  |
 Central | 1160 (33.9) | 558 (48.1) | 602 (51.9) |  |
 Southern | 1086 (53.9) | 500 (46.0) | 582 (54.0) |  |
Knowledgea | <.0001 | |||
 Low | 972 (28.3) | 335 (34.5) | 637 (65.5) |  |
 Medium | 748 (21.9) | 337 (45.1) | 411 (54.9) |  |
 High | 1702 (49.8) | 930 (54.6) | 772 (45.4) |  |