| Low | Medium | High | P-value |
---|---|---|---|---|
n (%) | n (%) | n (%) | ||
Age of the respondents | 0.0002 | |||
 15–19 | 242 (34.4) | 160 (22.8) | 301 (42.8) |  |
 20–24 | 205 (29.5) | 154 (22.2) | 335 (48.3) |  |
 25–29 | 152 (25.8) | 142 (24.1) | 296 (50.1) |  |
 30–34 | 151 (26.2) | 128 (22.3) | 296 (51.5) |  |
 35–39 | 106 (24.3) | 94 (21.6) | 236 (54.1) |  |
 40–49 | 116 (27.4) | 70 (16.5) | 238 (56.1) |  |
Highest educational level | <.0001 | |||
 No formal education | 144 (45.3) | 56 (22.2) | 82 (32.5) |  |
 Primary | 613 (33.2) | 419 (22.7) | 815 (44.1) |  |
 Secondary and above | 245 (18.5) | 273 (20.6) | 805 (60.9) |  |
Household has radio | <.0001 | |||
 No | 620 (34.2) | 408 (22.6) | 777 (43.2) |  |
 Yes | 352 (21.8) | 340 (21.0) | 925 (57.2) |  |
Household has television | <.0001 | |||
 No | 807 (33.1) | 548 (22.4) | 1087 (44.5) |  |
 Yes | 165 (16.9) | 200 (20.4) | 615 (62.8) |  |
Sex of household head | 0.9604 | |||
 Male | 717 (28.5) | 550 (21.9) | 1247 (49.6) |  |
 Female | 255 (28.1) | 198 (21.8) | 455 (50.1) |  |
Wealth index | <.0001 | |||
 Poorest/Poorer/Middle | 463 (39.6) | 275 (23.5) | 431 (36.9) |  |
 Richer | 183 (29.2) | 136 (21.7) | 308 (49.1) |  |
 Richest | 326 (20.1) | 337 (20.7) | 963 (59.2) |  |
Seen/heard malaria message | <.0001 | |||
 No | 717 (32.6) | 497 (22.6) | 986 (44.8) |  |
 Yes | 255 (20.9) | 251 (20.5) | 716 (58.6) |  |
Ethnicity | <.0001 | |||
 Chewa | 327 (33.5) | 219 (22.4) | 431 (44.1) |  |
 Tumbuka | 189 (25.2) | 138 (18.4) | 424 (56.5) |  |
 Lomwe | 116 (25.1) | 115 (24.9) | 231 (50.0) |  |
 Yao | 133 (37.2) | 84 (23.5) | 141 (39.4) |  |
 Ngoni | 89 (22.7) | 94 (24.0) | 209 (53.3) |  |
 Other | 118 (24.5) | 98 (20.3) | 266 (55.2) |  |
Place of residence | <.0001 | |||
 Urban | 335 (20.9) | 337 (21.0) | 930 (58.1) |  |
 Rural | 637 (35.0) | 411 (22.6) | 772 (42.4) |  |
Region | 0.0001 | |||
 Northern | 294 (25.0) | 233 (19.8) | 649 (55.2) |  |
 Central | 358 (30.9) | 253 (21.8) | 549 (47.3) |  |
 Southern | 320 (29.5) | 262 (24.1) | 504 (46.4) |  |