| Total sample | Non-pregnant | Pregnant | P-value |
---|---|---|---|---|
n (%) | n (%) | n (%) | Â | |
Age of the respondents | <.0001 | |||
 15–19 | 703 (20.5) | 670 (20.9) | 33 (15.0) |  |
 20–24 | 694 (20.3) | 620 (19.4) | 74 (33.8) |  |
 25–29 | 590 (17.2) | 543 (17.0) | 47 (21.5) |  |
 30–34 | 575 (16.8) | 530 (16.6) | 45 (20.6) |  |
 35–39 | 436 (12.7) | 419 (13.1) | 17 (7.8) |  |
 40–49 | 424 (12.39) | 421 (13.1) | 3 (1.4) |  |
Highest educational level | 0.0315 | |||
 No formal education | 252 (7.4) | 244 (7.6) | 8 (3.7) |  |
 Primary | 1847 (54.0) | 1714 (53.5) | 133 (60.7) |  |
 Secondary and above | 1323 (38.7) | 1245 (38.9) | 78 (35.6) |  |
Household has radio | 0.6259 | |||
 No | 1805 (52.75) | 1686 (52.64) | 119 (54.3) |  |
 Yes | 1617 (47.3) | 1517 (47.3) | 100 (45.7) |  |
Household has television | 0.0494 | |||
 No | 2442 (71.4) | 2273 (71.0) | 169 (77.2) |  |
 Yes | 980 (28.6) | 930 (29.0) | 50 (22.8) |  |
Sex of household head | <.0001 | |||
 Male | 2514 (73.5) | 2327 (72.7) | 187 (85.4) |  |
 Female | 908 (26.5) | 876 (27.3) | 32 (14.6) |  |
 Wealth index | 0.0042 | |||
 Poorest/Poorer/Middle | 1169 (34.2) | 1073 (33.5) | 96 (43.8) |  |
 Richer | 627 (18.3) | 587 (18.3) | 40 (18.3) |  |
 Richest | 1626 (47.5) | 1543 (48.2) | 83 (37.9) |  |
Seen/heard malaria message | 0.0213 | |||
 No | 2200 (64.3) | 2075 (64.8) | 125 (57.1) |  |
 Yes | 1222 (35.7) | 1128 (35.2) | 94 (42.9) |  |
Ethnicity | 0.6892 | |||
 Chewa | 977 (28.6) | 909 (28.4) | 68 (31.1) |  |
 Tumbuka | 751 (22.0) | 703 (22.0) | 48 (21.9) |  |
 Lomwe | 462 (13.5) | 428 (13.4) | 34 (15.5) |  |
 Yao | 358 (10.5) | 336 (10.5) | 22 (10.1) |  |
 Ngoni | 392 (11.5) | 369 (11.5) | 23 (10.5) |  |
 Other | 482 (14.1) | 458 (14.3) | 24 (11.0) |  |
Place of residence | 0.0026 | |||
 Urban | 1602 (46.8) | 1521 (47.5) | 81 (37.0) |  |
 Rural | 1820 (56.2) | 1682 (52.5) | 138 (63.) |  |
Region | 0.6803 | |||
 Northern | 1176 (34.4) | 1105 (34.5) | 71 (32.4) |  |
 Central | 1160 (33.9) | 1080 (33.7) | 80 (36.5) |  |
 Southern | 1086 (54.0) | 1018 (31.8) | 68 (31.1) |  |
Knowledgea | 0.7980 | |||
 Low | 979 (28.6) | 915 (28.6) | 64 (29.2) |  |
 Medium | 1358 (39.7) | 1268 (39.6) | 90 (41.1) |  |
 High | 1085 (31.7) | 1020 (31.9) | 65 (29.7) |  |