The costs and effects of a nationwide insecticide-treated net programme: the case of Malawi
© Stevens et al; licensee BioMed Central Ltd. 2005
Received: 24 March 2005
Accepted: 10 May 2005
Published: 10 May 2005
Insecticide-treated nets (ITNs) are a proven intervention to reduce the burden of malaria, yet there remains a debate as to the best method of ensuring they are universally utilized. This study is a cost-effectiveness analysis of an intervention in Malawi that started in 1998, in Blantyre district, before expanding nationwide. Over the 5-year period, 1.5 million ITNs were sold.
The costs were calculated retrospectively through analysis of expenditure data. Costs and effects were measured as cost per treated-net year (cost/TNY) and cost per net distributed.
The mean cost/TNY was calculated at $4.41, and the mean cost/ITN distributed at $2.63. It also shows evidence of economies of scale, with the cost/TNY falling from $7.69 in year one (72,196 ITN) to $3.44 in year five (720,577 ITN). Cost/ITN distributed dropped from $5.04 to $1.92.
Combining targeting and social marketing has the potential of being both cost-effective and capable of achieving high levels of coverage, and it is possible that increasing returns to scale can be achieved.
The cost-effectiveness of insecticide-treated nets in reducing morbidity and mortality in malaria endemic countries has been proven time and again [1–3]. I It is considered to be one of the most cost-effective ways of reducing the burden of malaria, with an estimated cost per Disability Adjusted Life Year (DALY) averted of under $50 . However most studies have been undertaken along side trials, and as such they equate to little more than measures of cost-efficacy, leaving a need for better estimates of the true cost-effectiveness of such programmes in practice. With one of the main Roll Back Malaria goals being to achieve at least 60% coverage of pregnant women and children under five years of age with ITNs, evaluations of the cost-effectiveness of different methods of financing and delivering nets on a large scale is desperately needed.
Differences in measures of cost-effectiveness in trials and in interventions in practice are understandable, due to the inevitable changes in returns to scale associated with the scaling up of interventions [5, 6], the operational difficulties associated with programmes of this size [7, 8] and the constant returns to scale normally associated with primary health care delivery systems. [9, 10] A number of interventions, that have been evaluated alongside trials, have been shown to be far less effective and often more costly, once they have been scaled up and undertaken outside the confines of the trial setting .
The debate as to the best way to achieve long-term shifts in levels of ITN utilization in malaria endemic countries has centered around the trade-off between the need for immediate health impact and the need for long-term sustainability of such a change in coverage. Those who advocate the universal distribution of free nets have prioritized the need for immediate results in terms of health gain, whereas those who argue for the development of domestic markets for ITNs wish to ensure the long-term sustainability of utilization of ITNs. The Malawi model is a third way that combines traditional, social marketing with heavily subsidized highly-targeted distribution through the nationwide network of public health facilities. Social marketing has been defined as the application of 'commercial marketing technologies to the analysis, planning, execution, and evaluation of programmes designed to influence the voluntary behaviour of target audiences in order to improve their personal welfare and that of their society' . In addition to this, the model has presented itself with the challenge of achieving high coverage levels in a relatively short period of time, while developing and sustaining a local market for ITNs which could sustain itself into the future, when donor money reprioritizes or dries up.
While there is a small but growing literature looking at the application of social marketing techniques to ITN distribution [2, 13–17] the same cannot be said for economic analyses. It has been said that social marketing has additional costs that free distribution nets do not, such as advertising, branding, promotion and retailers' margins, yet there has been only one published, cost-effectiveness study of a social marketing project and that was deemed to be cost-effective . Currently the literature on the cost-effectiveness of ITN distribution interventions is measured using only the immediate, directly relevant health outcomes, and ignores any benefits from developing the market for future accessibility. This is understandable, as conventional forms of economic evaluation tend to overlook issues of sustainability . Nevertheless its value comes in practicality; in the ability to make comparisons between different methodologies with broadly similar goals, and most fundamentally, in recognizing that the resources available for health services are insufficient to meet all the potential uses for them. This evaluation looks at the cost-effectiveness of a specific social marketing ITN intervention in terms of cost per ITN distributed and cost per treated-net-year.
In 1998, USAID contracted Population Services International/ Malawi to design and implement a social marketing ITN programme in Blantyre district. The programme strategy adopted has been published in detail elsewhere . In brief, the strategy involves segmenting the market such that a more expensive blue conical net (with insecticide treatment kit) is made available to consumers for $5–6 through private sector outlets, targeting those who can afford a commercially priced net. A subsidized green rectangular net (with a kit) is made available to pregnant women and children under 5 for $0.6, through public health facilities. The nets were branded and heavily promoted to the public through a range of mass media and interpersonal communications channels.
Over the next three years the delivery of both the commercially available net and the health facility model was expanded nationwide, thanks to a collaborative effort involving the Malawi Government, UNICEF, USAID and DFID. By January 2003, ITNs were being delivered through commercial outlets and public health facilities in all 27 districts of the country. To further improve access to ITNs, in 2003, unbranded green rectangular nets (with a kit) were delivered via community-based groups at the subsidised price of $1.2. During the latter 12 month period reported here (October 2002 – September 2003), a total of 942,000 nets were sold of which 8% were blue conical nets, 16% were unbranded green rectangular nets delivered via community-based channels and 76% were green rectangular nets delivered through public health facilities. At the time of writing, the programme continues to sell about 100,000 ITNs per month nationwide with roughly the same proportion of each type of net.
The costs were taken from financial expenditure data collected over the course of the first five years of the programme. As the study was retrospective, no research costs are included. The costs relate to Blantyre District only in year one, and nationwide from year two.
Costs were broken down into capital costs, which were annualized and discounted across their life span, and recurrent or programme costs. The latter were broken down into direct costs associated with the ITN programme, and shared costs which were apportioned using one of three indicators. The first was budget headings, the second was total volume of product and the third was total sales calls by agents. An appropriate apportionment method was chosen for each type of expenditure, for example, in terms of apportioning warehouse rental, product volume was used, as ITNs take up much more space than condoms or sachets of oral rehydration salts, which are also delivered by PSI/Malawi. Whereas, with cost of sales commissions, the number of sales calls was used, which better represented the relative effort of the sales agents.
Capital items were annualized over assumed life spans, taken directly from the KINET study 2 so that comparison with other studies, the main aim of this study, could be more transparent. The brand was estimated at seven years; billboards and vehicles were eight years, and computers, furniture and the bed-nets themselves were five years. The discount rate used was 3%, and costs were measured in a combination of local currency (Malawi Kwacha) and in US dollars, depending on whether the resources were purchased or paid locally or overseas. All costs were then translated into US dollars on the MK-US$ exchange rate for July 1st of that year.
Financial and economic costs of the programme from 1999–2003 (1999 prices).
Total financial cost (US $)
Total economic cost (US $)
Brand creation / market research
Equipment & furniture
Office /warehouse rental
Advertising & Promotion
Treated net years
Cost per net distributed
Cost per treated net year
Annual costs and cost-effectiveness ratios of the programme 1999–2003 (1999 prices)
Equipment & furniture
Office /warehouse rental
Advertising & Promotion
Cost per net distributed
Cost per treated-net-year
As this is a retrospective evaluation of an ongoing working programme, rather than a trial, no health impact data was collected, and so the focus is on process outcomes, including the number of nets distributed and the number of treated net years. The latter measure comes from previous literature on CEA of ITNs  and does not require direct translation into health benefits. This allows the results from this study to be compared with other studies. The choice of cost per treated-net-year (TNY) is conservative, as it assumes zero benefit from an untreated net and insecticide treatment is assumed to last 6 months. The discussion draws from the literature on the efficacy of ITNs to estimate the likely health impact and more recognizable measures of cost-effectiveness.
Cost and effectiveness
The average economic cost per net delivered and the average cost per treated-net-year, over the five years, are $2.63 and $4.41 respectively. This compares favourably to other studies where estimates of $8 and $4 [2, 3] have been shown. The interesting aspect of this study is the gains from cost savings from producing at higher levels, or what is often termed scale efficiency savings (SES) that are made, as shown in Table 2, where the cost per treated-net-year drops from $7.69 to $3.44 as throughput rises from 72,196 to 720,577 ITNs.
It is vital for policy-makers to have information on the costs and effects of scaling up malaria interventions, including the provision of ITNs. Recent work in this area has undoubtedly helped to begin addressing this issue. For example, the work by the Commission for Macroeconomics and Health has provided preliminary estimates of costs of scaling up 5 malaria-related interventions including diagnosis and treatment for over-fives, chemoprophylaxis or presumptive treatment for pregnant women, provision of insecticide-treated nets and residual household spraying for malaria prevention . A number of countries are also experimenting with scaling up of interventions designed to improve the home management of malaria. Lessons learnt in Ghana, Uganda, Nigeria, Burkina Faso, Zambia and Kenya are now being shared . While there is no doubt that researchers are paying more attention to issues surrounding the costs and effects of scaling up malaria interventions, there is still a way to go, especially with regard to the delivery of ITNs. In particular, the costs of scaling up ITNs are currently restricted to a relatively small number of studies based on the evaluation of trials or research studies that are often of limited scale. These studies also fail to account for the inevitable growth of scaling up over time that is present in implementation of many public health interventions. The purpose of this study is to start to address these gaps by incorporating ongoing fieldwork into the cost-effectiveness debate around the delivery of ITNs.
Scaling up of ITN delivery
Breakdown of total scale efficiency savings into 'procurement' and 'distribution' costs
Financial unit costs
ITN unit cost
Retreatment pack u/c
Treated net years
Output growth (actual)
Output growth (%)
It could be estimated that these SES could have been enjoyed by any of the alternative methods of distribution, whereas the distribution SES is probably more closely related to the specifics of the distribution method employed, although this is purely speculation, as there is no comparator. What we can say is that health systems, particularly public sector health systems are not renowned for their economies of scale or for falling marginal costs, and that recent studies looking at opening public services up to private competition has tended to increase cost-efficiency and returns to scale . One thing is certain, there is a growing belief that the reliance on an assumption of constant returns to scale is limiting the value and practicality of cost-effectiveness studies to policy makers [5, 21].
Currently, despite the evidence of the relative cost-effectiveness of ITNs and the goals and the political commitment of the RBM partners to increase coverage throughout sub-Saharan Africa beyond the 60% mark, there has not been the speed of progress in scaling up of this intervention that has been required. A recent study by the CDC and UNICEF looked at changes in ITN and bed-net usage in Malawi as a whole between 2000 and 2003 . Households of at least one net have risen from 12% to 43%. In target groups, 35% of children under 5 slept under a net the previous night, up from 8% and similarly, 32% of pregnant women slept under a net the previous night, up from just 8% three years previously. These are significant changes in a relatively short period of time.
At this time, this is partly due to a lack of financial commitment which is, in turn, due to a lack of a consensus on: a) how best to undertake this scale up; and b) how much it is likely to cost. The first of these two cannot be answered unless the desired output, be it pure short-term health gain, long-term development of a sustainable net culture, or both, is clarified. The second needs to consider the fact that economies-of-scale may exist. If estimates of the cost of achieving certain targets are based on cost-effectiveness data from small scale trials, and modeled at constant returns to scale there is a chance this could drastically overestimate the true cost, if the evidence presented here on returns to scale is not an anomaly. Without more evaluations of programmes at scale to compare, this can only be speculation.
The efficacy of insecticide-treated nets for reducing the burden of malaria in sub-Saharan Africa has been repeatedly proven and the debate in this field should, and to some extent has, moved beyond marginal value to one of measuring marginal productivity. The goal for economists and policymakers is to determine the method, or combinations of methods, that can ensure the best way of achieving a sustainable high-level of utilization of this product in communities where the benefits are highest.
It is more than likely that with the dual goals of health impact through high coverage levels, and long-term sustainability of the supply of ITNs in those same countries, that a strategy which involves a combination of different methods of distribution will be required. This paper suggests that a combination of standard social marketing techniques, combined with targeting vulnerable groups with highly subsidized ITNs through both the commercial and formal health care sectors, could achieve relatively high-levels of coverage in both urban and rural areas and in vulnerable groups over time with proper investment.
In addition, contrary to the weight of evidence on scaling up of public health interventions, and of primary health care in general, it may be possible to achieve these high levels of ITN distribution and rapid increases in coverage while keeping unit costs down and achieving increasing returns to scale. To justify such a conclusion, and to compare and contrast with other hybrid methods of ITN delivery, economic evaluations of large-scale programmes need to be carried out.
The authors would like to acknowledgePSI/Malawi, the Malawi Ministry of Health and Population, the National Malaria Control Programme, UNICEF, the District Health Management Teams, the Blantyre Integrated Malaria InitiativeandMalawi's nurses for their roles in the execution of the national ITN programme. John Kadzandira of the Centre or Social Researchprovided theITN coverage data. We are grateful tothe United States Agency for International Department, UNICEF and the UK Department for International Development for financial support of the programme.
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